Cebu Pacific cycles Air can be owned by one of the Philippines' business mogul, JG Peak Holdings Incorporation. JG Peak Holdings Inc. is owned by the Gokongwei Family and this is the owner of a lot of multi-billion companies such as Universal Robina Corporation which is in food industry, Robina Terrain Corporation which is into Real Estate Industry and is responsible in building the Robinson's Department stores, United Professional Corporation, a Singapore-based property company accountable for Marina These types of and several institutions in Orchard Road, Singapore, which JG Summit is among the largest individual shareholder, Robinsons Bank, a financial institution and lastly, JG Summit Petrochemical Corporation, a polyolefin (plastic-making) industry. Cebu Pacific started as a great airline organization that is frequently criticized by others because of its poor performance and discouraging services. The organization was involved with a lot of controversies beginning the plane crash in 1998 in Mt. Sumagaya, Northern Mindanao, Philippines. The crash slain all the people on-board which includes 99 people, 2 pilots and several flight family and friends. Now, Cebu Pacific can be our countries number 1 cheap carrier. This phenomenon makes half of the region craving to get more flights and promo deals. One of the most well-known promos of in the good our aircarrier industry may be the Piso Service. It was one of the most loved promo because within P1. 00 you can now go any parts of the country and even in foreign countries. The company brainstormed and created a perfect however simple attack against their detractors that made all of them where they are now. The Marketing Department suggested giving the minimum airfare that no additional airline company could provide and every Philippine could manage. Cebu Pacific does not simply bring consumers to their ideal destinations, but they also brought themselves to them by being the first local airline that opened the doors to online ticketing services in their firm website.
OPPORTUNITY AND CONSTRAINTS
The Cebu Pacific cycles Air Strategic Marketing Conventional paper gave us a chance to analysis on the industry’s background and all their operation approach. We were also able to determine why this airline is a hit amongst Filipino flyers. This research also contains the Political, Economic, Socio-Cultural, Technological, and physical aspects of the that may or may not affect the flight industry. I was also able to find facts about their current status and their rivals. These specifics were also accompanied with graphs and tables that serve as visual representation in the data. This kind of paper as well gave all of us the opportunity to recommend our own Marketing Strategy for the company which may help them improve their organization and be more competitively advance. Lastly, i was able to decide the company's strengths and weaknesses which helped us determine their conceivable opportunities and threats later on.
Despite of the devotion in this Strategic Marketing Paper, you can still find some limit that were not so difficult to avoid. Among which is the very fact that we are not able to interview the Vice-President of Marketing and Distributions while planned, instead her subordinates were those answered the questionnaire that we sent her. Unfortunately, the answers that people got had been limited and were not enough to gather data from. An additional limitation would be that the information needed for our Tactical Marketing Daily news were not carefully discussed one-by-one which built some of us mixed up and uncertain with the info that we were searching on and putting into our outcome. And lastly, i was asked to revise the paper however we understand that the revising is for the improvement of our newspaper.
CHAPTER a couple of
A. Politics Factors
The Philippines has gone through a historical presidential election on 2010 where Sereno " PNOYвЂќ Aquino continues to be elected since the fifteenth president with the country. PNOY gained the trust and sympathy from the Filipinos...
Referrals: * Bob Rowthorn and Greg Bloom (2000). Thailand. Lonely Planet
* Rogelia Pe Pua and Elizabeth Protacio вЂ“ Marciano, " Sikolohiyang Pilipino (Filipino Psychology): A musical legacy of Virgilio G